How MSMNET Security Stopped Missing Deadlines and Cut RFP Response Time in Half


Mark Marsh runs MSMNET Security out of Texas, competing for federal and commercial contracts often worth six figures—and frequently more. For a company his size, every RFP represents a meaningful revenue opportunity.


The challenge wasn’t finding opportunities. It was finding the right ones—and keeping up with them.


Before adopting Settle, Mark was manually tracking solicitations across multiple platforms, saving documents locally, and cross-referencing a CRM that reduced bids to little more than line items. There were no status indicators, and no clear way to prioritize what needed immediate attention. In a market where federal solicitations close on firm deadlines—with no exceptions—that lack of visibility comes at a real cost.

“It’s been the best AI-based platform I’ve used to respond to and manage RFPs in a simple, straightforward way.”

“It’s been the best AI-based platform I’ve used to respond to and manage RFPs in a simple, straightforward way.”

Mark Marsh, President/CEO @ MSMNET Security

Mark Marsh, President/CEO @ MSMNET Security

Finding the right opportunities, faster

Mark continues to source RFPs across several platforms, but after integrating Settle into his workflow, he noticed a clear shift. Qualified opportunities surfaced more directly. Less time spent hunting meant more time evaluating.


For a lean operation competing against larger teams, that’s not just efficiency—it’s a competitive edge.



Responding without starting from scratch

Previously, every RFP response started from zero. Now, Mark uploads the solicitation into Settle, which generates a draft response using MSMNET Security’s company background, past performance, and capability statements—all stored in a centralized Knowledge Hub.


With each submission, the system becomes more refined. Each response strengthens the next.


The result: RFP response time cut in half, saving roughly five hours per week.


The moment it mattered most

The real value became clear in a high-stakes moment.


Mark had an RFP due the same day—one that had been buried in his CRM. When he checked Settle, the deadline was clearly flagged on his dashboard. He was able to submit on time.


That contract was worth over $500,000.


“I would have missed that submission without Settle,” Mark said.


It wasn’t a feature he initially focused on—but it’s exactly the kind of outcome that turned the tool into a necessity.


The bottom line

MSMNET Security operates lean, without a dedicated proposal team, competing against firms with significantly more resources. Settle doesn’t change that reality—but it closes the process gap.


Mark finds better opportunities, responds faster, and—critically—doesn’t miss deadlines.


That’s the difference.


MSMNET Security — IT & Cybersecurity Services, based in Texas. Settle customer since 2025.


BG

Submit your next proposal, within 48 hours or less

Stay ahead with the latest advancement in proposal automation.

BG

Submit your next proposal, within 48 hours or less

Stay ahead with the latest advancement in proposal automation.

BG

Submit your next proposal, within 48 hours or less

Stay ahead with the latest advancement in proposal automation.