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Youth and Young Adult Sub-Culture Identity-Based Behaviour Change Strategy Services

Overview


Marketing, Advertising & Social Media
Hamilton, Ontario, CanadaPosted: July 9th, 2026Deadline: July 30th, 2026

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SUMMARY


Seeking a vendor to develop a behaviour change strategy targeting youth and young adult subcultures at highest risk for nicotine use. Services include research, branding, creative development, focus group planning and recruitment, and training support.

KEY REQUIREMENTS


CONTRACT DURATION


8 months

TIMELINE


Closing Date: July 30th, 2026

Work Commencement: 4-6 Weeks after award

Work Completion: March 31st, 2027

QUESTION DEADLINE


July 27th, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


City Of Hamilton

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The issuing organization seeks a vendor to provide youth and young adult sub-culture identity-based behaviour change strategy services. The work is focused on developing an approach aimed at peer segments and subcultures identified as being at highest risk for nicotine use.

Scope of work includes conducting an environmental scan; developing a brand name and logos; creating creative concepts; preparing focus group materials; and developing a focus group recruitment plan and strategy to recruit participants from the target youth and young adult audiences. The selected vendor is also expected to provide a recorded focus group training session.

Campaign creative materials are expected to reflect a variety of behaviour change theoretical frameworks. Vendors must be registered on the issuing authority's website in order to access the full solicitation materials.

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Frequently asked questions


When is the submission deadline?
Submissions are due July 30, 2026. Questions must be submitted by July 27, 2026.
Who issued this RFP?
It was issued by City Of Hamilton. The work is located in Hamilton, Ontario, Canada.
Who is a good fit for this opportunity?
  • Behaviour change marketing or public health communications agency
  • Experience with youth and young adult audience research and engagement
  • Capability in branding, logo development, and creative campaign design
  • Expertise in focus group design, recruitment strategy, and facilitation support
  • Familiarity with nicotine prevention, tobacco control, or health behaviour campaigns
  • Ability to apply multiple behaviour change theoretical frameworks
  • Presence in Canada or experience delivering services in Ontario

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    Youth and Young Adult Sub-Culture Identity-Based Behaviour Change Strategy Services (Due July 30, 2026) | Settle RFP Hunter