When is the submission deadline?

Submissions are due July 30, 2026. Questions must be submitted by July 27, 2026.

It was issued by City Of Hamilton. The work is located in Hamilton, Ontario, Canada.

Who is a good fit for this opportunity?

Behaviour change marketing or public health communications agency. Experience with youth and young adult audience research and engagement. Capability in branding, logo development, and creative campaign design. Expertise in focus group design, recruitment strategy, and facilitation support. Familiarity with nicotine prevention, tobacco control, or health behaviour campaigns. Ability to apply multiple behaviour change theoretical frameworks. Presence in Canada or experience delivering services in Ontario.

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Youth and Young Adult Sub-Culture Identity-Based Behaviour Change Strategy Services

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Overview

Marketing, Advertising & Social Media

Hamilton, Ontario, CanadaPosted: July 9th, 2026Deadline: July 30th, 2026

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SUMMARY

Seeking a vendor to develop a behaviour change strategy targeting youth and young adult subcultures at highest risk for nicotine use. Services include research, branding, creative development, focus group planning and recruitment, and training support.

KEY REQUIREMENTS

Must have a strong background in identity-based behaviour change
Must be registered as a plan taker on the City's Bidding System
Must have a Bidding System vendor account
Must provide a signed disclosure statement confirming no tobacco/vaping industry funding
Must be able to provide proof of insurance including $5,000,000 Commercial General Liability
Must provide a Workplace Safety and Insurance Board clearance certificate
Must provide a Certificate of Status from the Ontario Ministry of Government Services
Must be able to provide digital documents compliant with PDF/UA and Web Content Accessibility Guidelines 2.0 Level AA

CONTRACT DURATION

8 months

TIMELINE

Closing Date: July 30th, 2026

Work Commencement: 4-6 Weeks after award

Work Completion: March 31st, 2027

QUESTION DEADLINE

July 27th, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

City Of Hamilton

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The issuing organization seeks a vendor to provide youth and young adult sub-culture identity-based behaviour change strategy services. The work is focused on developing an approach aimed at peer segments and subcultures identified as being at highest risk for nicotine use.

Scope of work includes conducting an environmental scan; developing a brand name and logos; creating creative concepts; preparing focus group materials; and developing a focus group recruitment plan and strategy to recruit participants from the target youth and young adult audiences. The selected vendor is also expected to provide a recorded focus group training session.

Campaign creative materials are expected to reflect a variety of behaviour change theoretical frameworks. Vendors must be registered on the issuing authority's website in order to access the full solicitation materials.

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Frequently asked questions

When is the submission deadline?: Submissions are due July 30, 2026. Questions must be submitted by July 27, 2026.
Who issued this RFP?: It was issued by City Of Hamilton. The work is located in Hamilton, Ontario, Canada.
Who is a good fit for this opportunity?: Behaviour change marketing or public health communications agency
Experience with youth and young adult audience research and engagement
Capability in branding, logo development, and creative campaign design
Expertise in focus group design, recruitment strategy, and facilitation support
Familiarity with nicotine prevention, tobacco control, or health behaviour campaigns
Ability to apply multiple behaviour change theoretical frameworks
Presence in Canada or experience delivering services in Ontario

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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