The organization seeks a vendor to provide comprehensive website strategy, management, hosting, search engine optimisation (SEO), and marketing services for a three-year term. The selected service provider will be responsible for articulating a detailed website analysis and execution strategy upon onboarding, identifying opportunities to elevate the website’s standard, and implementing the approved strategy within agreed timelines.

The scope of work includes end-to-end hosting, dynamic client servicing solutions with support for ad-hoc requests, ongoing website and security patching, and leading CRM initiatives aimed at increasing new visitor acquisition. The vendor must work across multiple programming languages such as Coffee Script, Python, JavaScript, HTML5, Swift, and PHP. Ongoing compliance with all website-related regulatory requirements, including security standards and the Protection of Personal Information Act (POPIA), is mandatory.

Additional responsibilities comprise monitoring trends, user behavior, and traffic patterns on the website, as well as providing tailored SEO and search engine marketing (SEM) solutions. These solutions should be benchmarked against industry-leading standards to ensure optimal website performance, enhanced visibility, and measurable results.