(1) Vendor needs to provide website search engine optimization service. • Data and technology–driven approach to website SEO (Search Engine Optimization) that supports the university’s strategic marketing objectives and ensures readiness for AI–driven search. • Single, integrated solution that replaces the current agency arrangement and enhances data–driven optimization across content, technical, and strategic functions • SEO and AI search assessment of the website, demonstrating the ability to identify technical, content, and AI–search visibility opportunities. • AI writing or content optimization tools. • AI–search and answer–engine optimization (AEO), including generative AI search appearance tracking, embedding visibility, and AI–agent crawler accessibility. (2) All the questions must be submitted no later than Jan 1, 2026.