A Wisconsin university is seeking a vendor to deliver comprehensive website search engine optimization (SEO) services utilizing advanced data and AI-driven approaches. The chosen solution will strategically align with the university's marketing objectives, replace the current agency arrangement, and provide an integrated platform to enhance data-driven optimization across content, technical, and strategic aspects of the website.

The scope of work involves conducting an in-depth SEO and AI search assessment of the university's website to identify opportunities related to technical structure, content improvement, and AI-search visibility. The vendor is expected to offer AI-powered writing or content optimization tools, as well as specialized services for AI-search and answer engine optimization (AEO). This includes capabilities such as generative AI search appearance tracking, embedding visibility, and ensuring accessibility for AI-agent crawlers.

Vendors must demonstrate the capacity to deliver a cohesive SEO solution that supports both traditional and emerging AI-driven search requirements in alignment with the university’s long-term strategic goals.