An organization in Lebanon is seeking a qualified vendor to undertake a comprehensive website revamp for its Planet 4-based platform. The project aims to implement a newly designed, action-driven Information Architecture (IA) that enhances user engagement, streamlines user journeys, and increases conversion rates.

Key responsibilities include conducting a full content inventory and audit, reviewing and refining the existing taxonomy of categories and tags, and implementing user experience (UX) improvements such as clear next-step journeys to guide users through actions like donations after signing petitions. The vendor will also be expected to develop dynamic UI content blocks to boost storytelling effectiveness.

Content migration will involve both manual and bulk processes, including the identification and conversion of current "Act" pages into the new "Action" post type. Comprehensive SEO audits must be performed before and after the website launch to ensure search engine rankings are preserved throughout the transition.