Vendor needs to provide website revamp service. The current website is built on the Planet 4 platform. The organization aims to transition to a new, robust “action–led” Information Architecture (IA) that prioritizes user engagement, clearer user journeys, and higher conversion rates. Content Inventory & Audit: Conduct a full inventory of existing assets. Taxonomy Review: Review and clean up existing “Categories” and “Tags” to align with the new structure. UX Enhancements: Implement clear “Next Step” journeys (e.g., offering a donation prompt immediately after a petition signature). Dynamic UI Blocks: Develop specific content blocks to enhance storytelling. Manual & Bulk Migration: Execute the migration of content. Note: This requires identifying current “Act” pages and converting them into the new “Action” post type. SEO Audit: Conduct pre–launch and post–launch SEO audits to ensure preservation of search rankings.