A higher education agency in New York is seeking a digital website design agency to lead a comprehensive redesign of its public website. The selected vendor will be responsible for researching, designing, and building a robust website using WordPress as the CMS, ensuring adherence to current web usability and accessibility standards. The project emphasizes modernizing the site's design, enhancing usability, and supporting marketing and recruitment objectives, all while preserving existing content, SEO equity, and necessary institutional requirements.

Key deliverables include improved navigation and information architecture, responsive and accessible visual templates for both desktop and mobile, and optimized user experiences for core audiences. The project also requires a migration of existing content with SEO value preservation and improvement through metadata optimization and 301 redirects. Technical requirements include hosting and data within the US, CRM and analytics integrations, performance optimization per Core Web Vitals, GDPR and CCPA compliance, Git-based source control workflows, and content audits. Questions related to the RFP must be submitted by March 9, 2026.