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Website Redesign, Management and Maintenance Services using CMS

Overview


Software, Web & Mobile Development
Lakewood Ranch, Florida, United StatesPosted: July 2nd, 2026Deadline: August 5th, 2026

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SUMMARY


Solicitation for a full website redesign, management, and maintenance of the Bradenton Area's primary marketing platform, emphasizing CMS implementation, content strategy, technical SEO, and a mobile-first user experience.

KEY REQUIREMENTS


CONTRACT DURATION


60 months

TIMELINE


Question and Clarification Deadline: July 15th, 2026

Proposal Due Date and Time: August 5th, 2026

Projected Award: October 2026

QUESTION DEADLINE


July 15th, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Manatee County

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DESCRIPTION


The Bradenton Area seeks a vendor to provide comprehensive website redesign, management, and maintenance services using a Content Management System (CMS). The redesigned website will act as the primary digital marketing platform, supporting goals of visitor engagement, destination awareness, lead generation, and partner promotion. The project requires the creation of a user-friendly site that showcases the area's main destination features—including beaches, outdoor activities, arts and culture, and culinary experiences—utilizing existing assets such as video, photography, and blog content for compelling brand storytelling.

The selected consultant will be responsible for developing an original content strategy, proposing creative campaigns and promotional opportunities, and conducting a comprehensive audit of current website content to evaluate target audiences and set strategic priorities. The new site must feature a fully responsive, mobile-first design, align with accessibility standards, and optimize technical SEO and content migration. Deliverables include increased engagement through interactive and dynamic features, streamlined content optimized for search and AI-driven discovery, and a strong marketing focus to drive conversions for industry partners.

Additionally, the website will include a meetings-focused microsite for the Bradenton Area Convention Center, targeting both B2B and consumer audiences. The process encompasses a deep discovery phase—including research, analytics review, SEO and AI-driven content audits, and a hands-on discovery tour for the project team. The contract term is for one year and requires all vendor questions to be submitted by July 15, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due August 5, 2026. Questions must be submitted by July 15, 2026.
Who issued this RFP?
It was issued by Manatee County. The work is located in Lakewood Ranch, Florida, United States.
Who is a good fit for this opportunity?
  • Experienced web development agency with expertise in CMS platforms
  • Demonstrated success in destination marketing or tourism industry website projects
  • Capabilities in content strategy, SEO/SEM, and digital storytelling
  • Strong portfolio in accessible, mobile-first, and responsive web design
  • Proven ability to manage complex migration and stakeholder engagement processes

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