(1) Vendor needs to provide website redesign, development, implementation, migration service using Drupal content management system. • Provide large–scale healthcare web redesign, brand integration, user experience (UX), and content strategy. • Develop master brand messaging to guide all website content and communications. • Enhance brand positioning, improve patient and provider digital experiences, and establish a scalable and sustainable web ecosystem in the short term that encompasses our clinical delivery services and in the long term can scale to include all other missions • Conduct a comprehensive audit of the existing institutional Design System used across more than 16,000 clinical pages on our Acquia CMS on Drupal. • Lead design exercises to create and approve a new website design and updated Design System components, ensuring system–wide adoption. • Perform a user experience assessment for key personas (new patients, returning patients, referring providers, internal users, and AI personas). • Deliver designs that significantly enhance digital transactions including, but not limited to, scheduling, finding providers, locating facilities, paying bills, referring patients, and accessing clinical resources (i.e. MyChart). • Incorporate AI–enhanced search and SEO strategies (including GEO–based SEO adjustments). • Design and publication of new web pages • Content rewriting and migration to the new platform • Navigate the operational impacts of the digital experience that we will be creating • Help achieve consensus around unified digital vision reflecting institutional priorities and user needs • Create new design system and visual identity for website; present iterative prototypes and finalize approved design package • Develop strategy for rewriting, consolidation, SEO optimization, and AI search integration • Deploy approved design system and tools across all relevant web pages; perform quality assurance (QA) testing • Develop a rollout plan for implementing