A West Virginia university is seeking a qualified vendor to provide comprehensive website redesign, development, hosting, and implementation services utilizing the WordPress Content Management System (CMS). The project scope includes discovery, research, brand strategy, and the creative execution of a full institutional rebrand that will inform a new marketing campaign.

Key objectives involve developing an engaging and user-friendly admissions portal to streamline interactions such as campus visit scheduling, application submissions, and information requests. The redesigned website must offer a logical navigation flow, especially for prospective students navigating the admissions process, and provide dynamic homepages and subpages with information tailored to target audiences. The website will need to integrate with the university's existing web infrastructure and support content editing and administration via standard internet browsers, including drag-and-drop editing for those without HTML knowledge.

Additional requirements include seamless live syncing of calendar events with third-party platforms such as Microsoft Outlook or Google, dynamic event calendar features, comprehensive API support for automated content and user management, and internal stakeholder training on the new system. The solution should also feature a mobile-friendly app to act as a resource hub for students, faculty, and staff, and the ability to display personalized content based on visitor type. Hosting must be provided on a site approved by the university.