A comprehensive website redesign and rebuild is being sought, utilizing a content management system (CMS) to revitalize the site's appearance and functionality. The project aims to align the site with the organization's strategic plan, brand positioning, and latest brand guidelines. The website serves diverse audience groups, including consumers, industry professionals, retailers, foodservice providers, manufacturers, health professionals, and health researchers.

Key objectives include delivering an enhanced user experience through a fresh yet focused design, implementing robust search functionality, and creating intuitive navigation centered around user needs and content accessibility. The new website will be integrated with existing web analytics systems for detailed monitoring and reporting of user activity. Optimization for artificial intelligence (AI) and search engine optimization (SEO) is required, along with seamless integration of social media features such as sharing and following capabilities. The selected vendor will support the full build and implementation process of the new website.