A university in Hawaii is seeking vendors to redesign and modernize its website with a focus on accessibility, mobile responsiveness, and enhanced student-centered features. The project includes developing a persona-based information architecture and intuitive navigation specifically designed to meet the needs of prospective online students, ensuring easy access to online program information and integrating request-for-information form data with Salesforce.

The new website must achieve WCAG 2.1 AA accessibility compliance and adhere to UH accessibility standards. Prospective students should be able to easily discover programs, filter courses, and understand available degree and credential pathways using intuitive tools. The overhaul also calls for a dynamic and personalized onboarding experience that enhances student readiness and orientation to online learning.

Key requirements include a mobile-first design that guarantees full website functionality across all devices and screen sizes. The platform should offer accessible, editable templates and a governance structure that allows non-technical staff to maintain content efficiently. Visual and cognitive ease must be prioritized through clear hierarchy, thoughtful typography, effective iconography, and plain language. Additionally, the project requires implementation of analytics tools to monitor site usage, track user behavior, and facilitate continuous, data-driven improvements.