An organization is seeking a qualified vendor to provide comprehensive website services utilizing the WordPress content management system. The scope of work includes website design, rebuilding, development, hosting, and migration. The new website must support long-form guides, specialized tools, and enable future content expansion, while maintaining clean, professional, and senior-level branding.

The selected vendor will be responsible for improving search visibility across major search engines, building a user-friendly sitemap that accommodates sellers, partners, and industry-specific pages, and implementing both search engine optimization (SEO) and answer-engine optimization (AEO) best practices. This includes strategic keyword placement, well-structured metadata, schema integration, effective internal linking, and thorough FAQ sections.

Design requirements include a comprehensive design system featuring defined colors, fonts, button styles, and consistent spacing, along with flexible, mobile-first layouts. The website must utilize modular components that can easily be reused by the internal team for future updates or new pages. The vendor will also manage the migration of existing content and ensure new pages are well-structured, formatted, and optimized for both search engines and user experience. The final product should empower internal teams to update site content efficiently while providing clean UX for complex topics and maintaining robust SEO and structured content frameworks.