An Alberta agency is seeking a qualified vendor to provide comprehensive website content update, review, and copywriting services for a large-scale site encompassing over 100 pages. The selected provider will conduct a detailed review of recent website audits, existing webpage content, key documents, guidelines, and related reference materials to ensure accuracy, clarity, and compliance with brand and communications standards.

The vendor will be responsible for assessing the tone, structure, and alignment of current content, identifying areas for consolidation or improvement, and rewriting or revising each page according to agency direction. All content is to be crafted in plain language with a client-centric approach and a consistent voice and tone. Incorporation of technical information from subject matter experts, optimization for readability and user flow, and development of a content framework for new or merged pages are essential components of this project. The successful vendor will also be expected to present a proposed content strategy, including recommendations for tone, layout, and user journey enhancements.