(1) Vendor needs to provide website content strategist service. • Website Restructuring: Improve the accessibility, organization, and navigation of substance use content on website to make it more user–friendly for pediatric clinicians and public health partners. • Targeted Dissemination: Launch a communication campaign leveraging AAP channels to promote updated and newly developed resources. • The campaign aims to increase traffic to substance use prevention pages by at least 10% over baseline and improve engagement among clinicians. • Content strategist with demonstrated expertise in digital content evaluation, user experience, and health communication to assess and optimize the structure and content of our substance use pages on website • Website audit and data analysis: review and augment existing audit of substance use content on website, including page structure, navigation, and readability. • Brand and style alignment: collaborate with agency digital transformation initiatives staff to ensure recommendations adhere to organizational branding, tone, and style guidelines for all web publications.