Vendor needs to provide web optimization, content and UI/UX design services. This includes support across web, social, and application optimization; UI/UX design; and content engineering. Specific tasks include web, social and application optimizations such as image tagging, metadata, generative engine optimization (GEO), search engine optimization (SEO), performance optimization, and technical configuration; UI/UX design including image optimization, optimizing landing pages, templates, and component design, user and validation tests; content engineering including content development and hygiene, keyword research, inbound and outbound link management, and in–language support. Required roles include SEO/GEO specialist, web editor, visual/digital designer, video editor, UI designer, content writer, social media content creator, social media strategist, UX researcher, and analytics specialist (Google, Meta, Adobe, etc). The contract period will be for two years.