An organization is seeking a vendor to provide comprehensive web-based marketing services, with an emphasis on social media advertising aligned to organizational priorities. The selected vendor will be responsible for developing a cohesive online identity and establishing a presence across multiple social media platforms.

The scope of work includes the creation and management of social media accounts, as well as the design of graphics and advertisements tailored for digital audiences. Proposals should detail plans for consistent, multi-platform engagement, incorporating multiple touchpoints each week to foster audience interaction and brand visibility. Following the initial marketing campaign, the organization will assess options for ongoing management of its web-based marketing initiatives.