(1) Vendor needs to provide web–based K–12 Data digital platform. • Platform that can provide proprietary k–12 school data, analytics on high school students’ college interests, and a marketing platform to enhance the Academy’s ability to identify, engage, and recruit qualified applicants nationwide. • Support data–driven recruiting strategies and enable the admissions directorate to improve outreach efficiency, market understanding, and conversion outcomes. • Access to structured, comprehensive data on U.S. K–12 schools. • Market intelligence tools and reports on high school student’s college interests, powered by proprietary student and institutional datasets. • Data provided via SFTP, API, or web–based portal • Ability to visualize comparative analyses across multiple institutions or locations. • Interactive dashboards that allow filtering by geography, institution type, program area, and demographic variables. • Automated or on–demand report generation covering key indicators such as enrollment patterns, local education performance, and consumer sentiment. • Integration of photos, videos, and featured content • Access to performance analytics, including profile views, referrals, and engagement metrics