An organization in New York is seeking a vendor to provide a comprehensive web-based K–12 data digital platform designed to support student recruitment and outreach. The desired platform must supply proprietary data on K–12 schools across the United States, along with analytics on high school students’ college interests and an integrated marketing toolkit to enhance identification, engagement, and recruitment of qualified applicants on a national scale.

Key requirements include support for data-driven recruiting strategies, enabling the admissions team to improve outreach efficiency, market insights, and conversion metrics. The platform should grant access to structured, comprehensive institutional data and market intelligence reports powered by proprietary student and school datasets. Data delivery options should include SFTP, API, or a web-based portal.

The solution should feature interactive dashboards capable of comparative analysis across institutions and locations, with robust filtering by geography, institution type, program focus, and demographic categories. Additional functionalities should include automated or on-demand reporting on important indicators such as enrollment trends, educational performance, and consumer sentiment, as well as multimedia integration and advanced analytics tracking engagement metrics, referrals, and profile views.