The agency seeks a vendor to provide a comprehensive wayfinding plan and branding service, with a focus on authentic community engagement and collaboration. The initiative involves developing a visual brand identity that captures the essence of the agency and resonates with residents, businesses, and visitors. In conjunction with branding, the selected firm will design and develop a user-friendly wayfinding signage strategy aimed at improving pedestrian and vehicular navigation, while highlighting key local destinations and attractions.

The process includes stakeholder engagement sessions, community workshops, and surveys to solicit input regarding the agency's identity, values, and aspirations. Based on community feedback, the vendor will create a brand strategy and messaging platform, and produce up to three distinct visual brand options, including logos, color palettes, typography, and imagery suitable for various communication channels. A brand guidance manual will be developed to document the design process and recommended implementation measures for consistent brand application across all mediums.

The scope also requires assessment of existing town maps and wayfinding signage within Newmarket to identify enhancement opportunities. The new brand identity will be integrated into wayfinding signage elements, offering a unified visual experience. Prior to final approval, a formal stakeholder review will ensure the proposal addresses safety and community considerations. The contract is set for a one-year period.