• Vendor needs to provide water park management and marketing services. • Effectiveness of proposed marketing, promotions and revenue generating initiatives. • Strength of financial projections, budgeting, and reporting processes. • Strategies for concessions, retail, and special events • Strategy for enhancing guest experience, safety, and efficiency. • A marketing strategy and plan. • Business plan. • Operating strategy and plan. • Operating budget. • Marketing plans. • Monitoring and controlling of budgets and expenses.