(1) Vendor needs to provide visitation research service. – Agency is seeking a research partner to enhance our efforts in promoting Ohio as a premier destination for visitors, residents, students, and businesses. – Agency is seeking a contractor to conduct its statewide economic impact, visitor profile, advertising awareness, image, brand lift, resident sentiment, and market potential research, for 2025 and 2026. – The findings inform content and creative development, media strategy, and market selection to ensure finite marketing dollars create awareness, drive the greatest economic impact and incrementality, and showcase all that Ohio has to offer as a place of adventure, a place of promise. • Quantify the impact of the Ohio visitor economy, provide an analysis of visitor spending and its total economic impact on businesses, employment, personal income, and taxes. • Provide an overview of Ohio’s domestic tourism business, including overnight and day visitor profiles. • Evaluate agency’s advertising campaign awareness, ability to motivate travel, incrementality, and ROI. • Provide an understanding of Ohio’s image and appeal in the context of past visitation and ad exposure, attributes that drive performance, and how Ohio compares to its competitive set. • Evaluate the impact of the advertising campaign on Ohio’s economic development image. • Evaluate how residents feel about tourism in Ohio – how is it perceived, what concerns do residents have, how supportive are residents of Ohio’s tourism economy, how do we educate consumers about Ohio’s vast tourism offerings, and leverage them to be brand ambassadors? • Identify new markets that can maximize agency’s effectiveness, drive the greatest number of additional visitors, and provide the strongest return on investment. • Objectives: – Research must have well–formulated procedures. – Research must be well–designed, well–executed, credible, and accurate. – Data and assumptions should be methodologically sound and ground