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Rhode Island Commerce Corporation

Visit Rhode Island Media Attribution and Campaign Measurement

Due
Nov 24, 2026
Questions due
Nov 2, 2026
Budget
$50,000 – $85,000
Verified
Contract
12 months
Location
  • Rhode Island, United States
Posted
Oct 27, 2026
Category
Marketing, Advertising & Social Media

SUMMARY

The Rhode Island Commerce Corporation is seeking a vendor to provide media attribution services to measure the effectiveness of its cross-channel marketing activity in driving visitors to Rhode Island and its hotels.
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DESCRIPTION

The Rhode Island Commerce Corporation requires a vendor to measure how paid media, including connected TV (CTV), streaming audio, native, programmatic display, and online video, drives traffic to the Visit Rhode Island website and impacts hotel bookings and visitor spending. The vendor will work within the Corporation's existing marketing and technology stack, including Symphony, Snowflake, and Google Analytics 4. The initial contract term is one year, beginning January 1, 2027, with the option for the Corporation to renew for up to two additional one-year terms.

KEY REQUIREMENTS

  • Must have experience measuring CTV, streaming audio, display, and online video ads for travel or tourism clients
  • Must have experience tying ad exposure to hotel bookings
  • Must have experience turning attribution data into marketing recommendations
  • Must have experience delivering data into client-owned platforms and warehouses
  • Must be able to follow Rhode Island and federal privacy law
  • Must be able to provide dashboard logins for at least ten users
  • Must be able to provide support requests within 2 business days

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TIMELINE

Questions due by November 2nd, 2026.

Responses to questions posted by November 12th, 2026.

Proposals due by November 24th, 2026.

Contract begins January 1st, 2027.

Issuing Agency

Rhode Island Commerce Corporation

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CONTACTS

Primary procurement contact — name, title, email, and phone

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Frequently asked questions

When is the submission deadline?
Submissions are due November 24, 2026. Questions must be submitted by November 2, 2026.
What is the budget for this RFP?
The published budget is $50,000 – $85,000.
Who issued this RFP?
It was issued by Rhode Island Commerce Corporation. The work is located in Rhode Island, United States.

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