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Video Production Services

Overview


Media, Creative Design & AV Production
East Lansing, Michigan, United StatesPosted: July 14th, 2026Deadline: July 30th, 2026

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SUMMARY


Seeking a video production firm to film, edit, and deliver 12 short-form vertical social media videos for downtown East Lansing. Content will promote local businesses, events, community storytelling, and the downtown district’s appeal.

KEY REQUIREMENTS


TIMELINE


Question Deadline: July 24th, 2026, at 4 P.M.

RFQ Deadline: July 30th, 2026, at 4 P.M.

QUESTION DEADLINE


July 24th, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


City Of East Lansing Downtown Management Board

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DESCRIPTION


The Downtown Management Board in East Lansing, Michigan is seeking a contractor to provide professional video production services for the creation of 12 short-form videos over a one-year contract period. These videos are intended for social media use and should be vertical in format, with lengths ranging from 10 to 45 seconds. Each video should include an engaging hook, an informational message, and may include a call to action.

Potential video topics include highlighting downtown East Lansing businesses, showcasing events and programming in the downtown area, continuing the existing “Humans of EL” and “Day in the Life” social media series, and telling the story of why downtown East Lansing is a premier place to live, work, play, and invest. The selected contractor must be capable of filming, editing, and delivering polished final products acceptable to Downtown Management Board staff.

The scope of work includes producing all 12 completed videos no later than June 30, 2027. Questions related to the solicitation must be submitted by July 24, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due July 30, 2026. Questions must be submitted by July 24, 2026.
Who issued this RFP?
It was issued by City Of East Lansing Downtown Management Board. The work is located in East Lansing, Michigan, United States.
Who is a good fit for this opportunity?
  • Video production agency with strong short-form social media content experience
  • Firm skilled in filming, editing, and delivering polished vertical videos
  • Experience producing community, tourism, downtown, or economic development storytelling content
  • Creative team capable of developing engaging hooks and concise promotional messaging
  • Company with portfolio in event coverage, business spotlights, and human-interest series
  • Vendor able to complete multi-video projects on schedule within a one-year term
  • Preferably familiar with East Lansing or the Michigan local market

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