A Missouri zoo is seeking a vendor to develop and produce a multi-segment video campaign in support of its "Better Wild, Better World" initiative. The purpose of the campaign is to build broad awareness, understanding, and enthusiasm for the initiative, driving both engagement and philanthropic support. The selected vendor will be tasked with creating emotionally resonant video content that inspires viewers to take action—whether by donating, advocating, or sharing the zoo's vision for a better future.

The video campaign should reinforce pride in the zoo as a vital community institution, clearly communicate the urgency and significance of the campaign, and inspire confidence in its achievability and value. The storytelling should also establish a sense of shared ownership, emphasizing that this is the community's zoo and an opportunity to help shape its future.

The video will be divided into three main segments—Opening (15–20 seconds), Endowment (15–20 seconds), and two focused segments: Destination Discovery (45–50 seconds) and Wildcare Park (45–50 seconds), followed by a closing portion. The campaign must feature two to three recognizable celebrity voiceovers, with the vendor responsible for securing talent agreements.