(1) Vendor needs to provide video campaign service.– The zoo must generate broad awareness, understanding, and enthusiasm for the better wild, better world campaign among the agency to drive engagement and philanthropic support.– The campaign video must transform affection for the zoo into action—inspiring people to give, advocate, and share in this vision for the future.– Create emotional resonance that reinforces pride in the Zoo as a vital part of agency identity.– Clearly communicate why this campaign matters now.– Inspire confidence that the Zoo’s vision is achievable and worthy of investment.– Establish a sense of collective ownership: This is our Zoo, and our moment to shape its future.– The video will be structured in three segments: Opening (15–20 seconds) Endowment (15–20 seconds), Destination Discovery (45–50 seconds) and Wildcare Park (45–50 seconds) and a closer.– Include two to three recognizable celebrity voiceovers; the selected firm will be responsible for securing talent contracts.(2) All the questions must be submitted no later than December 16, 2025.