A government entity is seeking a vendor to provide comprehensive marketing support services for the implementation of treasury legislation. The selected vendor will be responsible for developing and executing integrated marketing campaigns across broadcast, digital, and print channels. Key tasks include creative development, coordinated production of campaign assets, media planning and placement, as well as ongoing performance optimization to ensure maximum campaign effectiveness.

The successful vendor will create a unified campaign strategy that aligns with treasury guidance and manage cross-channel messaging consistency for both national and regional audiences. Services required include the production and delivery of a wide array of campaign assets such as email campaign content and templates, television advertisements, static and digital display ads, and print collateral to support outreach and education efforts. The vendor should also implement data collection processes and tools for performance monitoring, and apply geo-targeting and regional placement strategies to effectively reach target demographics.