(1) Vendor needs to provide travel industry marketing and media relations representation services– Agency invites sealed proposals from qualified firms for Media Relations, Travel Trade, and Consumer Marketing Services – Increase visitation from source market(s) and target audiences – Increase visitor spending and length of stay – Leverage internal and external partners and resources – Execute marketing and advertising campaigns that produce results within set criteria that maximizes the return on investment (ROI) – Increase awareness of Arizona as a premier travel destination via editorial coverage in key publications and on key digital platforms – Develop and execute tactics for brand awareness – Language: Contractor shall be fluent in Spanish and English languages (i.e. speaking, reading and writing). – Office: The Contractor shall maintain an already–established office in–market, with a dedicated Account Manager and staff who shall be responsible for the agency account – Strategy Meeting: The Contractor, including the company principal and account manager(s), shall meet with key agency staff to develop a strategic plan for Arizona in the identified target markets. – These two–day meetings shall take place either at the contractor’s office in their respective country, the agency office in Arizona, or virtually. This meeting shall occur as soon as possible after award, but no later than thirty (30) calendar days of award. (2) The contract period will be for one year.