The selected vendor will provide transportation demand media management services, focusing on strategic planning and message development for employers, employees, property managers, and communities. The responsibilities include purchasing and tracking media across various platforms such as radio, newspapers, outdoor and out-of-home advertising, mobile, television, web, and social media channels that are specifically targeted within the region.

The vendor is expected to identify effective media approaches to reach target audiences and create a comprehensive media plan to be approved prior to any media buy activities. Additional duties include distributing digital advertisement files to contracted media outlets and managing payment of valid invoices related to media purchases.