Transit Advertising Sales Services
Overview
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SUMMARY
DESCRIPTION
The issuing agency in Michigan is seeking a vendor to provide transit advertising sales services focused on increasing revenue through the sale of advertising space across trains, stations, and other transit assets. The selected contractor will be expected to manage and grow the transit advertising sales program in a way that supports the advancement of public transit and mobility options, while also identifying and proposing new advertising opportunities that align with the agency’s mission.
The agency will retain final approval over all advertising and will continue to operate the transit system assets. The contractor will be responsible for supporting local, regional, and national sales efforts to attract and retain advertisers, as well as ensuring that physical advertising is posted, maintained, and removed in a timely manner according to each advertising sales contract. Advertising displays must be kept in neat condition, and any worn or unsightly materials must be promptly removed.
The scope also notes that print, fabrication, installation, maintenance, and removal of physical advertising media will be performed by the relevant production and installation firm. Sponsorships, naming rights, system title sponsorships, civic partnerships, and event-based sponsorships are reserved and excluded from the compensation structure of this contract, including any inventory already committed. Questions are due by August 5, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due August 18, 2026.
- Who is a good fit for this opportunity?
- Transit, out-of-home, or public sector advertising sales firm
- Experience managing advertising programs for rail, bus, or station environments
- Strong local, regional, and national advertiser sales network
- Proven ability to grow non-fare revenue through media sales
- Capability to coordinate posting, maintenance, and removal of physical ad inventory
- Experience working under agency approval processes and public-facing brand standards
- Established presence in Michigan or the broader regional transit market
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.