When is the submission deadline?

Submissions are due November 13, 2026. Questions must be submitted by October 23, 2026.

What is the budget for this RFP?

The published budget is $500,000.

It was issued by Office of Grants and Research. The work is located in Braintree, Massachusetts, United States.

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Traffic Safety Public Awareness Campaigns - Occupant Protection and Related Traffic Safety Initiatives

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Overview

Marketing, Advertising & Social Media

Braintree, Massachusetts, United StatesPosted: October 16, 2026Deadline: November 13, 2026

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SUMMARY

The Massachusetts Office of Grants and Research is seeking a vendor to plan, develop, and implement a statewide public awareness campaign to increase safety belt use.

KEY REQUIREMENTS

Must be a vendor awarded under Statewide Contract PRF86 Category 5
Must conduct formative research and message testing
Must develop creative concepts and assets in English and Spanish
Must provide campaign performance data and analytics sufficient for NHTSA reporting
Must develop a measurable paid media plan
Must provide a final post-campaign report within 45 days of each media buy
Must obtain a Massachusetts Criminal Offender Record Information (CORI) check for employees entering public offices
Must comply with 2 CFR Part 200 federal requirements
Must provide Prompt Payment Discounts as established in the PRF86 Contract User Guide

BUDGET

Verified

$500,000

CONTRACT DURATION

12 months

TIMELINE

RFQ Posted: October 16, 2026

Deadline for Written Questions: October 23rd, 2026 at 4:00 PM

Bid Responses Due: November 13th, 2026 at 4:00 PM

Award Notification (Tentative): November 2026

Performance Period: November 2026 – September 2027

QUESTION DEADLINE

October 23, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Office of Grants and Research

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DESCRIPTION

The Executive Office of Public Safety and Security, Office of Grants and Research (OGR), is seeking a vendor under Statewide Contract PRF86, Category 5, to conduct formative research, develop creative concepts and assets, and plan, place, and reconcile paid media for a statewide public awareness campaign focused on increasing safety belt use among motor vehicle occupants. The engagement may include additional traffic safety topics such as impaired driving, speeding, and distracted driving. The initial performance period is approximately one year, ending September 30, 2027, with two one-year renewal options.

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Frequently asked questions

When is the submission deadline?: Submissions are due November 13, 2026. Questions must be submitted by October 23, 2026.
What is the budget for this RFP?: The published budget is $500,000.
Who issued this RFP?: It was issued by Office of Grants and Research. The work is located in Braintree, Massachusetts, United States.

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