When is the submission deadline?

Submissions are due June 24, 2026. Questions must be submitted by June 9, 2026.

What is the budget for this RFP?

The published budget is $2,845,000.

It was issued by State Of Minnesota Department Of Public Safety Office Of Traffic Safety. The work is located in Saint Paul, Minnesota, United States.

Who is a good fit for this opportunity?

Proven experience in multimedia production and creative content development for public safety campaigns. Expertise in media buying and campaign management across multiple platforms. Familiarity with traffic safety topics and behavior change messaging. Ability to deliver marketing research and audience testing. History of working with government agencies and meeting strict recordkeeping requirements.

Traffic Safety Multimedia, Educational Content and Media Buyer Services (Due June 24, 2026)

Overview

Marketing, Advertising & Social Media

Saint Paul, Minnesota, United StatesPosted: May 27th, 2026Deadline: June 24th, 2026

Fit Score

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SUMMARY

The State of Minnesota seeks a provider for multimedia creative services and media buying to promote traffic safety messaging and education across diverse platforms.

KEY REQUIREMENTS

Must be an experienced full-service media agency
Must be registered as a bidder or supplier in the SWIFT Supplier Portal
Must have multi-factor authentication set up for the SWIFT Supplier Portal
Must comply with federal Americans with Disabilities Act (ADA) requirements
Must maintain records for advertising transparency pursuant to Minn. Stat. § 15.442
Must perform all services and storage/processing of information within the borders of the United States
Must comply with affirmative action requirements if contract exceeds $100,000
Must have a current Equal Pay Certificate if required by Minn. Stat. § 363A.44
Must implement E-Verify for services valued in excess of $50,000

BUDGET

Verified

$2,845,000

CONTRACT DURATION

12 months

TIMELINE

Questions due by June 9th, 2026.

Q&A addendum issued by June 12th, 2026.

Responses due by June 24th, 2026.

Evaluation and selection completed by September 1st, 2026.

Contract commences October 1st, 2026.

QUESTION DEADLINE

June 9th, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

State Of Minnesota Department Of Public Safety Office Of Traffic Safety

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The State of Minnesota is seeking a vendor to provide comprehensive traffic safety multimedia, educational content, and media buyer services. The selected company will be responsible for developing and producing a range of creative concepts, promotional messages, and educational media elements to promote traffic safety and support enforcement initiatives focused on key topics such as seat belt usage, impaired and distracted driving, speeding, and teen driving.

Key responsibilities include creating multi-platform content for print, online, social media, out-of-home, and partner collateral; conducting multi-media production; and delivering marketing research and audience testing. The vendor will manage all aspects of media buying, including negotiation, planning, placement, and recordkeeping for campaign activities. Creative outputs may include collateral, print, radio, television, digital, and video materials designed to reach diverse audiences and promote behavioral change.

Additionally, the contractor will be expected to deliver ad hoc creative services as required, develop messaging to address emerging legislative priorities or safety challenges, and maintain thorough records of media efforts, ensuring cost-effective and efficient campaign execution. The contract period will be for one year.

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Frequently asked questions

When is the submission deadline?: Submissions are due June 24, 2026. Questions must be submitted by June 9, 2026.
What is the budget for this RFP?: The published budget is $2,845,000.
Who issued this RFP?: It was issued by State Of Minnesota Department Of Public Safety Office Of Traffic Safety. The work is located in Saint Paul, Minnesota, United States.
Who is a good fit for this opportunity?: Proven experience in multimedia production and creative content development for public safety campaigns
Expertise in media buying and campaign management across multiple platforms
Familiarity with traffic safety topics and behavior change messaging
Ability to deliver marketing research and audience testing
History of working with government agencies and meeting strict recordkeeping requirements

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