(1) Vendor needs to provide traffic safety messaging campaign service to the government authority located in Philadelphia, PA. – Provide comprehensive campaign management and support to ensure the successful execution of the annual traffic safety messaging campaign. • The consultant will: – Collaborate with the client team to develop media campaign strategies tailored to annual safety communication goals as defined by the client team, possible communication topics include pedestrian safety, aggressive driving/speeding, impaired driving, motorcycle safety, bicycle safety, child passenger safety, distracted driving, teen driver safety and work zone safety. – Perform market research, including organizing and running focus groups with key audiences for traffic safety messages, and summarize findings in reports or memos to the client. – Develop messaging for the ad campaign that reflects findings from the market research and prioritize behavioral change outcomes. – Develop creative content for the ad campaign with a range of potential assets, including but not limited to photo, video, and audio. – Manage the ad campaign, including placing ad buys, posting content, tracking campaign metrics, and evaluating results. (2) All the questions must be submitted no later than December 12, 2025. (3) Pre–bid meeting will be held on December 15, 2025.