The selected vendor will provide comprehensive tourism strategy services, including a situational overview of the local tourism landscape. This assessment will cover key assets, market positioning, seasonal dynamics, and identify gaps or opportunities present in the region.

The project entails developing a clear tourism vision and strategic priorities to guide tourism development over a five-year period. Strategic recommendations will focus on enhancing the local tourism economy, with particular emphasis on shoulder season visitation, enriching visitor experiences, and integrating natural features, arts, culture, and heritage into destination development and storytelling initiatives.

A high-level destination management and marketing plan will be required, detailing target markets, positioning, priority experiences, and proposed promotional approaches in line with municipal roles. The vendor will also prepare an implementation framework that outlines priority actions, roles and responsibilities, timelines, and performance measures to track the strategy’s progress.