Nonprofit organizations and government agencies in New Jersey are invited to apply for a tourism promotional matching grant designed to support the marketing of tourism events, programs, and campaigns that attract visitors to the area.

Grant funds may be utilized for a variety of promotional activities, including media advertising across print, radio, TV, and digital channels; production and distribution of printed materials and brochures; social media advertising that features the required grant logo and link; development of website pages, mobile sites, or apps for ticketing and visitor tracking; and the physical distribution of marketing materials in out-of-agency locations. Funding may also cover durable equipment rentals, such as tables or tents, when promoting events externally.

This grant presents an opportunity for eligible organizations to enhance their outreach and boost tourism through targeted campaigns and events.