A vendor is sought to provide comprehensive tourism marketing support services for Port facilities in Washington. The selected provider will manage advertising and web initiatives, including television, radio, print, and an array of digital marketing activities such as social media campaigns, email marketing, banner advertising, and ongoing website updates or enhancements.

Additionally, the scope of work includes participation in travel trade shows and media events to promote destinations or specific events associated with the Port facilities, as well as hosting travel trade and media representatives to encourage out-of-state visitation. The vendor will also be responsible for event marketing, with an emphasis on promoting special events and festivals targeted at attracting visitors from outside the state.

The engagement further entails tracking and reporting on the performance of newly developed or updated visitor/traveler websites, focusing on user experience and mobile responsiveness. This service offering is designed to maximize tourism exposure and visitation related to the Port facilities through integrated marketing and engagement strategies.