A Texas city is seeking a qualified vendor to deliver comprehensive tourism marketing services aimed at promoting and enhancing its tourism sector. The scope of work includes developing a strong and cohesive brand identity through the creation of a clear visual and messaging framework.

The selected vendor will be responsible for launching an SEO-optimized tourism website to serve as the city's primary online destination. Building and managing branded social media platforms with regular content posts is also required, alongside strategic audience segmentation and development of visitor personas and itineraries. Additional services include professional content creation—such as photography and video—to build a versatile media library, and graphic design to maintain consistent branding across print materials and merchandise.

The vendor will also run targeted digital advertising campaigns to reach key audiences and will conduct regular assessments of campaign performance, providing recommendations and strategies for continuous improvement in subsequent years.