A tourism marketing agency is sought to develop and execute a comprehensive marketing program aimed at increasing visitation and economic impact within Utah. The program should highlight unique regional attractions such as off-roading, hiking, mountain biking, equestrian events, and dark–sky stargazing.

The selected agency will be responsible for promoting these activities through multifaceted digital advertising across Google, YouTube, and various social media channels, targeting travelers during the trip planning process. The scope includes video production to showcase motorsports, desert landscapes, and stargazing experiences, as well as SEO and optimization of exploretooele.org to serve as a central resource for trip planning and booking.

Additional responsibilities include forging influencer partnerships to tell authentic adventure stories, campaign media planning and audience targeting, managing digital ad placements, and producing creative video and content assets. All vendor questions regarding this RFP must be submitted no later than March 20, 2026.