Vendor needs to provide tourism marketing, advertising and promotion services. Creating a new and implementable marketing plan, which will promote responsible tourism and travel to County. Create and implement a marketing program that identifies target market(s), informs, and promotes responsible tourism for these identified target markets, promotes outdoor recreation activities, civic and county– sponsored festivals, retail opportunities, and wine, brewery, and other unique dining experiences. Analyze and recommend specific marketing mediums to include, but not limited to, print design, website content, billboards, videos, photos, etc. Monitor placement to ensure accuracy and completion of all media schedules. Develop strategies that maximize the availability of both public and private funds to establish an ongoing marketing program. Program should identify potential marketing and advertising partners to develop tactics for generating new funding opportunities and leverage funds to extend a comprehensive marketing program for all of County.