Tourism Destination Brand Marketing Services

The issuing organization is seeking a vendor to provide tourism destination brand marketing services focused on the Korea major market area. The selected firm will deliver a comprehensive marketing program designed to promote the destination, increase travel demand, and support balanced visitation through targeted campaigns and strategic audience engagement.

Scope of work includes developing and managing airline partnerships to monitor and optimize load factors, maintain and expand airlift capacity, and encourage multi-island travel. The vendor will promote cultural festivals, events, and programs; create consumer-facing content such as video, written, and interactive materials; and align marketing campaigns with public relations and media initiatives to maximize engagement.

Additional responsibilities include maintaining social media platforms, developing a localized social media content calendar, building partnerships with media influencers, managing an electronic media database, and distributing a regular travel trade newsletter to key partners. All brand marketing efforts must preserve the cultural integrity of the Hawaiian language, customs, practices, cultural and historic sites, and imagery. The vendor is also expected to explore emerging channels and technologies, including AI-powered tools, and propose unique partnerships that leverage resources effectively.

All questions must be submitted no later than July 22, 2026.