Summer Media Campaign Service
Overview
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SUMMARY
KEY REQUIREMENTS
CONTRACT DURATION
TIMELINE
Pre-proposal Conference: July 16th, 2026
Deadline for Questions: July 21st, 2026
Addendum Posted: July 24th, 2026
Response Due Date: August 6th, 2026
Selection of Vendor: August 27th, 2026
Beginning Date of Contract: Effective Date
Ending Date of Contract: September 30th, 2027
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Texas Department Of Agriculture
DESCRIPTION
The issuing organization seeks a vendor to provide full-service media campaign services for a summer food service program (SFSP) in Texas. The selected vendor will be responsible for developing and executing a comprehensive campaign that uses a range of media services, marketing tactics, and platforms to promote the program and increase public awareness.
Scope of work includes developing a media and outreach plan aligned with campaign goals, creating placement schedules, negotiating pricing, purchasing and placing media spots, supporting creative development as needed, and handling the printing and distribution of marketing materials. The vendor will also be expected to maintain records and reconcile appropriate campaign reports.
The campaign is intended to strengthen existing brand recognition and positive public perception while increasing program participation. Messaging should inform target audiences that program operators are contractually obligated to provide nutritious meals to eligible children. The vendor may also be required to create new graphic materials for the SFSP campaign. Questions are due by July 21, 2026, and the anticipated contract term is three years.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due August 6, 2026. Questions must be submitted by July 21, 2026.
- Who issued this RFP?
- It was issued by Texas Department Of Agriculture. The work is located in Austin, Texas, United States.
- Who is a good fit for this opportunity?
- Full-service marketing and media buying agency
- Experience with public sector or nonprofit outreach campaigns
- Proven background in media planning, placement, and price negotiation
- Creative design and graphic production capabilities
- Print production and distribution management experience
- Ability to track campaign performance and provide reconciliation reports
- Familiarity with child nutrition, education, or community awareness programs
- Capacity to support a multi-year contract in Texas
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.