When is the submission deadline?

Submissions are due September 22, 2026. Questions must be submitted by September 10, 2026.

What is the budget for this RFP?

The published budget is $200,000.

It was issued by Orange County Transportation Authority. The work is located in Orange, California, United States.

Who is a good fit for this opportunity?

Public education and integrated marketing agency with transportation or transit safety experience. Demonstrated expertise in audience research, behavior-change communications, and campaign strategy. Capable of producing print, digital, social media, video, animation, and interactive content. Experienced in community outreach, stakeholder engagement, school programs, and public events. Strong capabilities in surveys, analytics, dashboards, performance measurement, and program reporting. Able to support a one-year public-sector engagement within the stated budget.

Streetcar Safety Awareness and Public Education Program Campaign Services (Due September 22, 2026)

Overview

Marketing, Advertising & Social Media

Orange, California, United StatesPosted: September 1, 2026Deadline: September 22, 2026

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SUMMARY

A consultant is sought to develop and implement a comprehensive streetcar safety awareness and public education campaign, including research, messaging, outreach, creative content, digital communications, community engagement, and performance reporting. The contract term is one year with a budget of $200,000.

KEY REQUIREMENTS

BUDGET

Verified

$200,000

CONTRACT DURATION

12 months

TIMELINE

Issue Date: September 1st, 2026

Question Submittal Date: September 10th, 2026

Pre-proposal Conference: September 9th, 2026

Proposal Submittal Date: September 22nd, 2026

Interviews: October 7th, 2026

QUESTION DEADLINE

September 10, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Orange County Transportation Authority

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DESCRIPTION

The contracting agency seeks a consultant to provide streetcar safety awareness and public education program campaign services under a one-year contract with a budget of $200,000. The consultant will conduct research and enhance an existing safety awareness and public education plan, including audience segmentation and assessment of key behaviors, risks, information needs, barriers, and preferred communication channels.

The selected consultant will develop an agency-approved safety messaging framework, message hierarchy, creative approach, and technical review and approval process. Work will include recommended communications, outreach, school, business, stakeholder, media, digital, and community engagement strategies, as well as a comprehensive implementation plan with phased scheduling, staffing, budget framework, and performance measurement.

Services may include developing print and digital materials, community and stakeholder communications, website and social media content, advertising, infographics, email communications, video, animation, photography, illustration, motion graphics, interactive applications, and authorized immersive or virtual-reality tools. The consultant will also conduct research, surveys, polling, focus groups, data analysis, dashboard development, performance measurement, and periodic evaluations, with monthly, annual, campaign, and phase-end reporting.

All questions must be submitted by September 10, 2026. Proposals are due September 22, 2026.

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Frequently asked questions

When is the submission deadline?: Submissions are due September 22, 2026. Questions must be submitted by September 10, 2026.
What is the budget for this RFP?: The published budget is $200,000.
Who issued this RFP?: It was issued by Orange County Transportation Authority. The work is located in Orange, California, United States.
Who is a good fit for this opportunity?: Public education and integrated marketing agency with transportation or transit safety experience
Demonstrated expertise in audience research, behavior-change communications, and campaign strategy
Capable of producing print, digital, social media, video, animation, and interactive content
Experienced in community outreach, stakeholder engagement, school programs, and public events
Strong capabilities in surveys, analytics, dashboards, performance measurement, and program reporting
Able to support a one-year public-sector engagement within the stated budget

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