When is the submission deadline?

Submissions are due December 1, 2026. Questions must be submitted by November 2, 2026.

It was issued by Department Of Public Works. The work is located in Milwaukee, Wisconsin, United States.

Who is a good fit for this opportunity?

Advertising and media sales firm with experience in transit or out-of-home advertising. Proven ability to develop integrated advertising strategies and revenue projections. Experience managing streetcar, public transportation, municipal, or infrastructure advertising assets. Strong operational, scheduling, staffing, and logistics capabilities. Demonstrated cultural competency and community engagement experience. Qualified personnel capable of advertising program management, customer service, training, and accountability.

Streetcar Advertisement Service (Due December 1, 2026)

Overview

Marketing, Advertising & Social Media

Milwaukee, Wisconsin, United StatesPosted: October 1, 2026Deadline: December 1, 2026

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SUMMARY

The agency is seeking a qualified vendor to manage advertising strategy, design, operations, staffing, and revenue generation for its streetcar system and related facilities. The work includes streetcar wraps, billboards, kiosks, interior advertising, and community-focused engagement.

KEY REQUIREMENTS

Must attend mandatory virtual pre-proposal conference on October 19th, 2026
Must demonstrate subject matter expertise in streetcar system advertising
Must provide proof of required insurance coverage within 10 days of contract award
Must comply with Chapter 244 of the Milwaukee Code of Ordinances
Must meet 18% Small Business Enterprise (SBE) participation requirement
Must submit SBE Compliance Plan (Form A) with proposal
Must have staff successfully complete Roadway Worker Protection Program Training
Must provide Income Statement & Balance Sheet for fiscal year 2025
Must provide 5 references from other cities

CONTRACT DURATION

60 months

TIMELINE

Mandatory Pre-Proposal Conference: October 19th, 2026

Questions due to DPW: November 2nd, 2026

Responses due from DPW: November 9th, 2026

Addendum Posted: November 16th, 2026

Proposals due to DPW: December 1st, 2026

Proposal Evaluation Completed: January 6th, 2027

Notification to Finalists: January 13th, 2027

Interviews, Presentations, Demonstrations: Week of February 1st, 2027

Contract Award to Begin Negotiation: February 15th, 2027

QUESTION DEADLINE

November 2, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Department Of Public Works

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DESCRIPTION

The issuing agency seeks a vendor to provide advertising services for its streetcar system, The Hop, and related assets. The selected vendor will develop design plans, specifications, and revenue estimates for advertising placements, along with a comprehensive strategy to maximize advertising revenue across the streetcar system.

Potential advertising opportunities may include billboards, streetcar wraps, kiosks, advertisements inside streetcars, substation buildings, and operations and maintenance facilities. The vendor will also be responsible for operational planning, logistics, scheduling, staffing, resource allocation, coordinated meetings, and efficient service delivery.

The agency expects culturally competent advertising, customer service, and community engagement supported by personnel who represent the community. Proposals should include a staffing model addressing required roles, responsibilities, knowledge, skills, accountability, personnel management, training, and development. A mandatory pre-bid meeting is scheduled for October 19, 2026, and questions must be submitted by November 2, 2026.

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Frequently asked questions

When is the submission deadline?: Submissions are due December 1, 2026. Questions must be submitted by November 2, 2026.
Who issued this RFP?: It was issued by Department Of Public Works. The work is located in Milwaukee, Wisconsin, United States.
Who is a good fit for this opportunity?: Advertising and media sales firm with experience in transit or out-of-home advertising
Proven ability to develop integrated advertising strategies and revenue projections
Experience managing streetcar, public transportation, municipal, or infrastructure advertising assets
Strong operational, scheduling, staffing, and logistics capabilities
Demonstrated cultural competency and community engagement experience
Qualified personnel capable of advertising program management, customer service, training, and accountability

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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