(1) Vendor needs to provide strategy planning and social media ambassador pilot service. • Agency seeks proposals from qualified suppliers for the following professional services: – Marketing strategy; strategic plan development, evaluation, and implementation; identifying growth areas that are in alignment with agency mission and goals; recommendations on marketing tactics, new partnerships, and performance indicators; Developing, implementing, and evaluation of pilot projects that correspond to strategic initiatives. – Development of a plan for a pilot program to identify, recruit, train and administer social media ambassadors in the commercial construction industry; execute the pilot, including training, messaging, monitoring, evaluation of ambassador performance, evaluation of overall pilot, and recommendations for future continuance • Strategic Planning, Assessment, & Reporting – Evaluate existing strategic plan and conduct stakeholder discovery – Provide ongoing strategic counsel and performance monitoring. – Attend all scheduled board meetings – Provide analysis of current marketing activities, and program performance. – Identify industry needs and opportunities for program improvement and growth • Social Media Ambassador Pilot Program – Develop plan for the pilot program including objectives, target audiences, timelines, budgets, and evaluation. – Define selection criteria and processes for ambassadors – Recommend appropriate social media platforms, content types, cadence, ambassador roles and guidelines – Establish monitoring/evaluation framework: key performance indicators (KPIs) such as reach, engagement, follower growth, placement, ambassador participation, qualitative feedback (2) All the questions must be submitted no later than December 15, 2025