The organization seeks a vendor to develop a five-year strategic plan that will actively define its goals and clarify objectives for the upcoming years. This plan should incorporate a focused process for evaluating key priorities, allocating resources, and achieving long-term member benefits, particularly supporting the export of California wine.

The vendor must address the evolving competitive landscape, consider market dynamics and consumer trends, and represent a diverse membership base. The plan should offer a unified global strategy with regional market nuances, balancing organizational cohesion with the flexibility to adapt to different markets. Practical implementation, sensitivity to resource constraints, and adaptability to fluctuations in resources are essential components.