A California-based agency seeks a qualified vendor to develop a strategic plan outlining priorities for 2026–2030. The scope of work involves conducting a thorough review of existing materials, including agency meeting minutes, financial statements, prior engagement surveys, marketing research, and relevant industry studies, especially those related to raisins.

The selected vendor will facilitate interviews with board members, staff, and other key stakeholders to gather comprehensive insights. A detailed market analysis will be required to evaluate current trends, challenges, and opportunities across the dried fruit, baking, and snacking sectors. The vendor will deliver actionable recommendations for strategic priorities, with emphasis on innovation, organizational framework, and growth for profitability. The project will culminate in the presentation of a draft strategic plan with clear goals, priorities, and objectives.