Vendor needs to provide strategic plan development service. – Conduct a comprehensive review of relevant materials, agency meeting minutes, financial statements, previous engagement surveys, marketing research studies, and various raisin studies and articles. – Facilitate interviews with board members (47), staff (9) and others to gather insights. – Market Analysis: Assess current trends, challenges, and opportunities within the dried fruit, baking, and snacking industries. – Provide recommendations for the 2026–2030 strategic priorities, building proper organizational framework. Highlight areas for innovation and actionable goals to drive growth and profitability. – Present a comprehensive strategic plan draft, including proposed goals, priorities, and objectives.