Strategic Partnerships and Revenue Innovation Services

Location:

California, United States

Posted on:

Deadline:

Summary:

A California-based RFP seeks expertise in managing advertising, developing new revenue streams, and supporting partnerships across terminals and digital platforms.

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This opportunity seeks a vendor to provide strategic partnerships and revenue innovation services. Key responsibilities include managing advertising and sponsorship support, such as assisting with advertising inventory across terminals, parking, FIS, and digital platforms; supporting the installation and activation of digital displays; ensuring proper display of digital creative and providing Proof of Posting (POP) to current advertisers.

The contractor will also play a role in activating sports and institutional partnerships, overseeing fulfilment, and developing new revenue opportunities. This includes identifying emerging and regional companies aligned with organizational goals, developing qualified partnership prospects, and supporting licensing, merchandising, and retail efforts, such as the 'Come Fly With Me' beer brand and corresponding marketing campaigns.

Additional scope includes in-terminal activations, stewardship and reporting, establishing a stewardship framework, and providing quarterly partnership and advertising updates. The contract is set for a two-year period, with stipulated timeframes for questions and pre-bid meetings.

Best-fit vendors:

• Firms with expertise in strategic partnership management and revenue innovation

• Experience managing advertising inventory and digital display networks

• Proven capability in activating sports and institutional partnerships

• Background in licensing, merchandising, and retail marketing

• Ability to provide robust stewardship reporting and performance updates

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Submit your next proposal, within 48 hours or less

Stay ahead with the latest advancement in proposal automation.

BG

Submit your next proposal, within 48 hours or less

Stay ahead with the latest advancement in proposal automation.