The selected vendor will provide strategic paid social media advertising, web, and digital support services to advance institutional marketing, enrollment, and branding objectives. Scope of services includes professional strategic planning, campaign development, execution, optimization, reporting, and digital performance support.

Responsibilities encompass strategic campaign planning aligned with college marketing and enrollment goals, audience research and targeting, paid media management across platforms such as Meta (Facebook and Instagram), Google Ads (Search, Display, YouTube), LinkedIn, and other relevant platforms. Additional tasks include creative testing, message refinement, performance optimization, budget pacing, bid strategy management, monitoring for cost efficiency, analytics tracking, performance reporting, and KPI development. The contractor will implement conversion tracking and ensure integration with college systems, provide landing page and campaign–specific web support, offer user experience recommendations, and collaborate closely with the agency's Marketing, Communications, and Enrollment Management teams.

All vendor questions must be submitted by March 9, 2026. The contract is slated for a two-year term.