The selected vendor will provide strategic operating plan development services, beginning with an existing conditions assessment to analyze operational practices and costs associated with free events, ticketed concerts, and key community events. The scope involves conducting a regional market and benchmark analysis for outdoor concerts and event venues comparable in size and context.

The vendor will develop a comprehensive, data-driven program strategy that defines appropriate event scale, frequency, pricing, and revenue models. Assessment of neighborhood compatibility and community impacts of current and potential event programming is required. The vendor will evaluate the organization's operating and staffing model, including interdepartmental coordination.

Additionally, the vendor will provide financial strategy and modeling, review sponsorship and partnership practices, and assess marketing, branding, and audience development related to agency events. The final deliverable includes a phased implementation plan with both short- and long-term recommendations, along with governance and decision-making tools to support action and tracking.