Vendor needs to provide strategic marketing, branding, and ridership growth initiatives service. Agency seeks a visionary and collaborative marketing partner to reimagine and elevate the brand, inspire increased regional ridership, and expand public awareness. Marketing and advertising firm to develop, implement, and support a comprehensive branding, outreach, and communications program. Website & Digital Presence: Updating and modernizing the current website. Developing and implementing a social media strategy aligned with agency goals. Supporting implementation of digital displays in select bus shelters and real–time e–paper transit displays at shelters and major transfer points. Using approved brand standards, implement a coordinated program to promote agency services through owned media (bus advertising, digital shelter displays, website, social media, and other platforms). Develop and implement ongoing public relations activities to build public trust and confidence in include news releases, story development, social media content, encouraging user–generated content, op–ed development, coordinating with local media, and organizing press events. Develop and implement a multi–year service and customer experience plan designed to attract new riders and retain existing riders.