When is the submission deadline?

Submissions are due July 8, 2026. Questions must be submitted by June 24, 2026.

What is the budget for this RFP?

The published budget is $500,000.

It was issued by Miami University. The work is located in Oxford, Ohio, United States.

Who is a good fit for this opportunity?

Experienced marketing agencies with higher education or STEM campaign experience. Firms skilled in digital and cross-platform media planning and buying. Agencies with audience research, social listening, and data-driven strategy expertise. Creative teams adept at communicating complex academic subjects. Capability to deliver full-service campaign execution and performance measurement.

Strategic Marketing and Advertising Services for Computing and AI Programs (Due July 8, 2026)

Overview

Marketing, Advertising & Social Media

Oxford, Ohio, United StatesPosted: June 11th, 2026Deadline: July 8th, 2026

Fit Score

Settle Intelligence

Settle helps teams find, qualify, and respond to RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.

Learn more about Settle

SUMMARY

RFI for a partner to provide strategic marketing, creative development, media planning, and campaign management to promote national recruiting for Computing and AI bachelor's programs.

KEY REQUIREMENTS

Must provide at least three case studies completed within the last five years
Must demonstrate experience in integrated marketing campaigns including strategic planning, creative development, media planning, and media buying
Must demonstrate experience creating communications relatable to college-seeking students and their parents
Must have the capacity to manage campaign strategy, creative execution, media buying, and performance reporting as an integrated service offering
Must be able to begin campaign by December 1st, 2026

BUDGET

Verified

$500,000

TIMELINE

June 10th, 2026: Publish RFI

June 24th, 2026: Deadline for vendor questions

July 1st, 2026: Answers for vendor questions

July 8th, 2026: Deadline for RFI proposal submission

July 13th, 2026: Select respondents to invite to the RFP process

July 16th, 2026: Publish RFP

July 24th, 2026: Deadline for vendor questions

July 29th, 2026: Answers for vendor questions

August 5th, 2026: Deadline for RFP proposal submission

August 14th, 2026: Interview selected agencies, as needed

August 19th, 2026: Complete selection process

September 4th, 2026: Negotiate and execute contract

September 8th, 2026: Contract begins

QUESTION DEADLINE

June 24th, 2026

Issuing Agency

Miami University

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

This Request for Information seeks vendors to deliver strategic marketing and advertising services for a national recruitment campaign promoting Bachelor of Science programs in Computing and Artificial Intelligence. Required services include strategic planning, creative development, media planning and buying, campaign execution, and performance measurement. The initiative aims to attract prospective students, parents, influencers, and other audiences through research-driven insights and targeted messaging.

Vendors should provide audience research and social listening to inform marketing strategies, identify key program differentiators, and develop cohesive value propositions and messaging themes. Proposals should include creative concept development for complex academic programs, production of digital advertising assets suitable for various platforms, and recommendations for leveraging emerging media technologies. Comprehensive media management—including campaign implementation, optimization, and cross-platform engagement—is expected.

The selected partner will contribute to enhancing program visibility and appeal, leveraging data-driven insights and innovative approaches to reach and engage target audiences effectively.

Similar RFPs

Frequently asked questions

When is the submission deadline?: Submissions are due July 8, 2026. Questions must be submitted by June 24, 2026.
What is the budget for this RFP?: The published budget is $500,000.
Who issued this RFP?: It was issued by Miami University. The work is located in Oxford, Ohio, United States.
Who is a good fit for this opportunity?: Experienced marketing agencies with higher education or STEM campaign experience
Firms skilled in digital and cross-platform media planning and buying
Agencies with audience research, social listening, and data-driven strategy expertise
Creative teams adept at communicating complex academic subjects
Capability to deliver full-service campaign execution and performance measurement

Stop missing winnable RFPs

Create a free account to search the full database, filter by your criteria, and have new RFPs matched to your business automatically.

See how Settle works