The organization seeks a vendor to deliver strategic, creative, and production marketing campaign services. The scope includes brand and product advertising across multiple channels, such as outdoor, radio, audio, short form video, digital display, and social media. Services required span strategic development, creative development, and creative production, covering the creation of new material for five to six medium to large-scale, mass media multichannel campaigns annually.

Vendors should provide strategic, evidence-based concepts and recommendations tailored to support campaign objectives. Additional responsibilities include producing creative material for three to four ad-hoc smaller campaigns each year, as needed, along with communication channel strategy and planning.