A California agency is seeking an experienced consultant to refresh and develop its strategic communications plan. The goal of this initiative is to ensure that all communications are informed, consistent, and measurable, supporting the organization's overarching strategic plan, vision, and mission.

The selected consultant will conduct a comprehensive assessment of current communication goals, projects, practices, and capacities. This process will include a review of existing materials, data analysis such as demographic trends, and evaluation of collateral and public affairs initiatives. Based on this research, the consultant will prepare a report that assesses agency communications and provides evidence-based insights to guide planning decisions.

Collaboration with public affairs staff is a key component of this project, leading to the development of a refreshed, agency-wide strategic communications plan with a three to five year outlook. The plan will feature audience journey analysis and will align strategies, tools, and metrics to specific target audiences to ensure objectives are achieved.